Priya Ahluwalia: I’m a menswear designer, but there are so many things I’d love to branch into. Womenswear and accessories; I’m obsessed with homewear. But among all that, I’m always trying to create interesting projects—books, films—that amplify different communities and voices. And, I guess, to have a leadership position in advocating for positive change within our industry. And to have fun at the Girl dad outnumbered fathers gift wife daughter shirt but I will buy this shirt and I will love this same time! Ahluwalia gave her a concise verbal tour of the diaspora research for her fall 2021 collection, which recently appeared on Vogue Runway. Here are some surprisingly on-point moments about sustainability and the industry as a whole from the conversation that followed.
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When I started on my my graduate collection, it was just a question of using what was available to me. [It was made from] things I didn’t want to wear anymore; I asked friends, and their boyfriends gave me bits and bobs. It was just a question of being resourceful—and students are naturally resourceful. It’s about applying those natural skills to gather materials. It’s about using your networks. Maybe doing a callout on social media to ask if people have certain fabrics. It’s about using your community. You are a fantastic recycler and re-user; that’s what your whole brand is about. But for young people, it might be hard to know how to start. Do you have any advice for young people coming into the Girl dad outnumbered fathers gift wife daughter shirt but I will buy this shirt and I will love this industry? What about from the other end of the market, for big brands? Because, again, everybody needs to get better at this. How do you see that happening?